Simp.L (pronounced Simple) provides services in the landscape architecture, urban design and planning sphere. Our firm is committed to guiding our clients through the design and creation process with lasting results. Our depth of experience provides the ability to cover project types from multi-million dollar public works to custom estate master planning for fine residences.  Our goal is to create value, permanence and provide best practices in design.

“Within our workshop we artfully craft solutions for our client’s most challenging design needs. Our decision-making is based on a core principle – guide through knowledge.” – Jeff Simpson

Over the past 15 years we have thoughtfully and responsibly considered the larger framework of community, legacy, permanence, experience and cultural demands. Every project has challenges, and our depth of understanding helps create the design solution based on our client’s vision… and brings it to life.

Our name – simp.L reflects our client service goals – to keep the process of discovery, decision and design as simple for our clients as possible.


Learn, Laugh, Lead, Leap, Liberate, Long, Last, Look, Launch, Labor, Long, Listen, Luminate, Lovedot-L

…“Simp” is a placeholder (first syllable of the founder’s last name)…. but .L is everything you want that can be captured by design…its about LIVING.

a simp.l history

After 5 years at a small practice in the Midwest, simp.L owner Jeff Simpson relocated to the Pacific Northwest in 1992 and took a position as Senior Design Studio Manager at Mitchell Nelson Group (aka: MNWR/ Partnership) a Portland based Landscape Architecture and Land Planning firm. In 1996 Mr. Simpson, as Principal in Charge of Landscape Architecture, joined forces with four partners to launch WRG Design, Inc. With nearly twenty years of experience as a land-based consultant and design professional, in 2002 Mr. Simpson founded simp.L and has grown the firm into a highly respected and sought after company.

the simp.l approach

Within simp.L we believe that the most effective solutions are the ones where the distance from inspiration to execution is as short as possible. We respond quickly to the needs of our clients because we value accountability and we leverage our experience, professional expertise, and talent pool, as well as the capabilities of computers and in-house technologies, to enhance our efficiency. We harbor a culture of high standards and care deeply about what we do for our clients and the community at large.

client relationships made simp.l

At simp.L, we value our clients and are committed to developing and nurturing healthy, accountable, long term relationships. We get to know our clients, their goals, their values and strive to understand how they see the end results of a project and we recognize that our success is entirely dependent on the success of those we serve. Most of our clients are repeat clients who count on us to deliver fiscally smart, technically solid and stylistically relevant solutions to each design, planning project, and land development challenge they face.

simp.L clients

Ankrom Moisan Architects
Architects Van Lom Group
Birtcher Development
BMP Design
Capitol Project Consultants
Center Oak Properties
First Industrial
Fishers Investors
H.W. Lochner, Inc.
Hinton Development
Idaho Waste Systems
Killian Pacific
Larry Brown Development
Mortgage Investments, Inc.
Myhre Group Architects
Portland Development Commission
RCM Homes
Realvest Corporation
Russell Development
Shelburne Development
Soderstrom Architects
Washington State Parks & Recreation
Twyman & Banks, LLC
Ukiah Engineers
Waterleaf Architecture
Wyse Investments