simp.L (pronounced Simple) provides services in the landscape architecture, urban design and planning sphere. Our firm is committed to guiding our clients through the design and creation process. Our depth of experience provides the ability to cover project types from multi-million dollar public works to custom estate master planning for fine residences.  Our goal is to create lasting value and permanence with the best practices in design.

“Within our workshop we artfully craft solutions for our client’s most challenging design needs. Our decision-making is based on a core principle – guide through knowledge.” – Jeff Simpson

Over the past 15 years we have thoughtfully and responsibly considered the larger framework of community, legacy, permanence, experience and cultural demands. Every project has challenges, and our depth of understanding helps create the design solution based on our client’s vision… and brings it to life.

Our name – simp.L reflects our client service goals – to keep the process of discovery, decision and design as simple for our clients as possible. We believe that the most effective solutions are the ones where the distance from inspiration to execution is as short as possible.


simp.L history

simp.L founder Jeff Simpson relocated to the Pacific Northwest in 1992 after five years at a small practice in the Midwest. He took a position as Senior Design Studio Manager at Mitchell Nelson Group (aka: MNWR/ Partnership) a Portland based Landscape Architecture and Land Planning firm. In 1996, Jeff joined forces with four partners to launch WRG Design, Inc. as a Principal in charge of its Landscape Architecture division. With nearly twenty years of experience as a land-based consultant and design professional, Mr. Simpson founded simp.L in 2002.

simp.L approach

Within simp.L, we respond quickly to the needs of our clients because we care deeply about what we do for them and the community at large.  We leverage our experience, professional expertise, and talent pool to enhance our efficiency with high standards and accountability.

client relationships made simp.L

Our success is entirely dependent on the success of those we serve. At simp.L, we value our clients and are committed to developing and nurturing healthy, accountable, long term relationships. We get to know our clients, their goals, their values and strive to understand what they want out of their projects.  Most of our clients are repeat clients.  They count on us to deliver fiscally smart, technically solid and stylistically relevant solutions to each design, planning project, and land development challenge we face.

simp.L clients

Ankrom Moisan Architects                       Bennet development                               BMP Design
BORA Architects                               Brett Schultz Architects
C2K Architects                                                CB|Two Architects              Center Oak Properties
GBD Architects                                Hinton Development
Killian Pacific                                          Larry Brown Development                   LRS Architects Mortgage Investments, Inc.                                      Pacland
Port of Hood River                                                          Portland Development Commission
Portland Winterhawks                                Portland Golf Club
Precision Castparts corp                  Realvest Corporation                     Russell Development
Shelburne Development                       Soderstrom Architects
SRG Partnership                                         St. Thomas Moore                     Torvale Architecture
University of Portland                    Vallaster Corl Architects
Vesta Hospitality                                              Washington State Parks & Recreation
                              Waterleaf Architecture                       Wyse real estate advisors